In order to remain competitive in this business landscape, many organizations had to quickly adapt to the way technology is developing and that meant creating a respectable online presence. Businesses today are present on the internet via their websites and several social media channels which include Instagram, Facebook, LinkedIn and Twitter. In order to maintain their competitive edge, such companies invest significantly in the upkeep of these channels by promoting latest updates and their own unique selling propositions.
In a highly competitive scenario where most brands are now online, what is the next step for most businesses in Malta? A significant number of businesses still do not offer online shopping, which is indeed the present trend of customer convenience. In a lifestyle where people are extremely busy, it is very difficult to find time to actually visit retail stores.
There are many products which can be sold online, that are currently not. Let us have a look at the supermarket industry for one. Most supermarkets do not provide the option of online shopping, hence to buy groceries and other items, most consumers need to visit the actual store. Imagine the convenience of actually ordering all the items you need from your favorite supermarket or shop and have all the groceries delivered within the day.
There are other products and services this may extend to. Have a look at the home furnishings industry. It is not yet commonplace to buy any home accessories and have these delivered at your home. Imagine you saw a nice coffee table on your preferred retailer website and you could just buy it with a few clicks and have it delivered straight to your door.
Just have a look at the way the home take-out delivery process has been revolutionized in Malta. With a platform such as Time to Eat, people can buy their own take-out, pay online and have it delivered right to their doorstep. This enables the convenience of not having to call anyone, just simply a few clicks, and you don’t have to endure the hassle of not having enough cash, as payments can be made online.
Certain businesses in Malta can change their industry landscape, providing additional convenience and improve their sales. Those who invest first may be the most rewarded, as they will be identified as the pioneers of progress.
If you would like to learn more about how you can optimize the sales of your business via an online shopping platform, speak to MYC by sending an email on info@myc.com.mt
