The Victoria’s Secret Fashion Show is held annually in New York City to promote the brand’s lingerie and sleepwear. The show was first inaugurated in 1995, at the Plaza Hotel in New York City and the show was an immediate hit. The organiser of the show was Stephanie Seymour, a model of Victoria’s Secret and Playboy magazine. Year after year, this has become one of the most anticipated events. The show is filmed ahead of streaming and will usually air on television a few days later. It is attended by several industry insiders including editors, photographers and social influencers. Non-invitees will need to purchase a ticket to the show which could easily cost around 18,000 dollars. Peanuts!
The show initially started in New York City, however as years progressed, the location changed several times, and it was held in France, London, Los Angeles, Miami and Shanghai.
Along the years, the show featured some of the most popular leading models of the fashion industry such as Adriana Lima, Behati Prinsloo, Candice Swanepoel, Lais Ribeiro, Elsa Anna Sofie Hosk, Jasmine Tookes, Martha Hunt, Sara Sampaio, Romee Strijd, Stella Maxwell, Taylor Marie Hill, Josephine Skriver and Kendall Jenner.
The Victoria’s Secret brand allocates significant funds ahead of the show. In 2016, the fashion show held in Paris reportedly cost the brand a whopping 26.4 million dollars. The 2018 show reportedly cost considerably less than the previous years, weighing in at 12 million dollars.
The model outfits usually feature unique trends, for instance each year’s collection is always accompanied with the inclusion of wings. The idea to feature wings as part of the collection came in the wake of the immense success of the “Angels” bra line which was introduced to the show in 1998. Over the years, the wings have become hugely associated with Victoria’s Secret, and the brand makes it a point to design and create the wings in the months leading up to each year’s show. The brand creates the wings in various forms and sizes, such as butterfly wings, peacock and devil wings amongst others. Victoria’s Secret has revealed that each pair of wings, can take up to four hundred hours to complete. The longest set of wings to ever grace the runway were worn by model Joan Smalls, in 2016. The heaviest pair of wings known to weigh approximately sixty pounds were encrusted with jewels which were worn by model Alessandra Ambrosio whilst being four months pregnant.
Each year the brand also makes sure to plan an official make-up look which compares well with the theme. On the day of the show, hairstylists and make-up artists commence in the early hours of the day to get all models ready for the runway show. It is stated that the number of persons working backstage include more than thirty-six make-up artists, thirty-one hairstylists, and eleven manicurists.
A unique piece which also features in the runway show every year is the Fantasy Bra. The first Fantasy Bra was created in 1996 and was worn by supermodel Claudia Schiffer. It was valued to cost one million dollars. The Fantasy Bra which featured in the 2018 runway show was worn by supermodel Elsa Hosk. The Bra had in total over 2,100 Swarovski crystals and took over nine hundred and thirty hours to complete.
In addition to the models, the organisers invite celebrity artists to perform live during the show. In 2018, the show featured artists such as Shawn Mendes, The Chainsmokers, Rita Ora, Halsey, Bebe Rexha, Leela James, Kelsea Ballerini and The Struts.
Are you set to break the bank and book a ticket for the 2019 Victoria’s Secret runway show?